June 26, 2013

• CEMEX celebrated its partnership with BirdLife International at the BirdLife World Congress in Ottawa, Canada, with the launch of a new publication: The CEMEX approach to Biodiversity Conservation.

CEMEX, S.A.B. de C.V. (NYSE: CX) in collaboration with BirdLife International developed an inspiring new publication that captures the company’s approach to biodiversity conservation. The launch of this publication signals significant progress in the company’s ten-year global conservation partnership with Birdlife International, the world’s largest civil society partnership for nature. Supported by CEMEX’s team in Switzerland, CEMEX and BirdLife have worked together since 2007 to increase the environmental sustainability of CEMEX’s operations globally and minimize business risks while creating opportunities for BirdLife Partners to conserve important sites for biodiversity.

The CEMEX-BirdLife document was launched at a special event at the BirdLife World Congress, which highlighted experiences from CEMEX-BirdLife global collaborations and was represented by conservationists and practitioners from 17 nations from across the BirdLife Partnership.

The publication was timely, because BirdLife just launched its State of the World’s Birds report. This important new report highlights that, globally, one in eight species is threatened with extinction, providing evidence of a rapid deterioration in the global environment that is affecting all life on Earth. The report provides cautious hope for optimism, since it indicates that the current situation can be reversed, given the will and resources, such as the innovative approaches to wildlife conservation demonstrated by the CEMEX-BirdLife Partnership.

“CEMEX takes its responsibility as a steward for the environment very seriously. This is why the company took this opportunity to capture experiences - from helping conserve important wildlife sites to creating habitat for threatened species - gained from international conservation partnerships from Mexico to Malaysia and share them with the wider BirdLife partnership,” said Luis Farias, CEMEX’s Senior Vice President of Energy and Sustainability.

“Saving nature makes good business sense because it helps CEMEX to effectively plan ahead and, as this report shows, is needed now more than ever given the challenges faced by birds and the environment,” continued Farias. “Our alliance with BirdLife enables us to create effective local partnerships with BirdLife Partners (environmental NGOs), which adds immense value to our ongoing efforts to ensure that biodiversity thrives around our operations.”

Noteworthy Achievements

• In 2010, the partnership completed a groundbreaking scoping study of 543 CEMEX sites worldwide in terms of their proximity to areas of high biodiversity. A call to action, the scoping study prioritizes the operational sites where efforts to identify, protect, enhance, and restore biodiversity are most urgently needed.
• At the end of 2011, the partnership officially launched the CEMEX-Birdlife Biodiversity Action Plan (BAP) standard. This standard provides a uniform framework for identifying, protecting, and enhancing biodiversity at a site, including stages for biodiversity surveys, stakeholder engagement, and sustainable site management.
• Currently, six BAP pilot projects are up and running in Mexico, the USA, the UK, Spain, Malaysia, and the Dominican Republic. Almost all of these projects, which are located within each CEMEX region, are underpinned by national partnerships with BirdLife Partners.
• The CEMEX-BirdLife event at the BirdLife International World Congress marked the launch of a brand new publication for CEMEX operations and for BirdLife Partners, ‘The CEMEX approach to Biodiversity Conservation’

Looking forward, CEMEX plans to establish BAP projects at additional high priority sites – identified in the CEMEX-BirdLife Scoping Study – by 2015. The company is also working with BirdLife to develop new training initiatives for CEMEX staff as part of our communications strategy, which will help generate momentum for new activities to conserve biodiversity.

BirdLife World Congress

CEMEX participated at the BirdLife International World Congress during June 19-22, 2013. Among its objectives at the Congress, the company shared experiences from the CEMEX-BirdLife global conservation partnership, discussed developments from its BAPs, and encouraged interest in potential new relationships with BirdLife’s network of international partners. This year’s Congress was one of the world’s greatest gatherings of conservation leaders with attendees from over 120 countries.

BirdLife Partners are environmental NGOs that form the network of BirdLife International. The BirdLife Partnership consists of BirdLife and its 117 Partners worldwide. Find out more at www.birdlife.org

CEMEX is a global building materials company that provides high-quality products and reliable service to customers and communities in more than 50 countries throughout the world. CEMEX has a rich history of improving the well-being of those it serves through its innovative industry solutions and efficiency advancements and its efforts to promote a sustainable future.

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